Nicole
Retter

Nicole is transforming family life as the Founder + CEO of PAM – an app that lifts the mental load and family admin off busy parents' shoulders and loops in a village of support. With 20 years of experience in marketing, strategy, and digital across fast-growing businesses, she knows how to turn vision into momentum.

She’s taken her bold ideas, contagious energy, and belief in the power of messy action to build something truly impactful – a product that’s not just helping families stay organised, but changing the way they share the load.