Cecilia Robinson is a leading entrepreneur and the Founder & Co-CEO of Tend, one of Aotearoa’s largest primary healthcare providers. With a clear purpose to help New Zealanders be the healthiest people in the world.
She is committed to improving healthcare outcomes for future generations and building a 100-year Kiwi-owned healthcare company.
A serial innovator, she previously founded Au Pair Link and My Food Bag, earning multiple accolades including New Zealand Innovator of the Year (2024), Supreme Winner at the Women of Influence Awards and EY Young Entrepreneur of the Year.
Cecilia also serves on the boards of Pie Funds and The Prince’s Trust New Zealand. Through the Robinson Duo, she supports initiatives focused on youth, health, and entrepreneurship.
She is a strong advocate for women in business and is passionate about improving access to healthcare for all New Zealanders.